A sizable portion of Gatorade’s market is occupational workers. The tactic my team and the client aligned on was a catalog, suited to the needs of this market. The catalog contains over 20 pages of content, ranging from product nutrition and benefits, to a product list exclusive to occupational shoppers. Built during the pandemic, I was tasked with creating photography without budget or ability to shoot in person. To create unique imagery, I sourced stock imagery of occupational workers, tools and surfaces, photoshopping in the products themselves. Below are a few select spreads from the catalog.