Branding and event program designed for DePaul University's School of Cinematic Arts' Premiere Film Festival on June 2, 2017. Premiere Film Festival is attended by hundreds of DePaul students, faculty members, and industry professionals every year. The event showcases undergraduate and graduate student work, and presents awards based upon a judging panel of industry professionals. Branding is updated every year under the close supervision of DePaul SCA faculty and event producer Chris Kalis. The branding leveraged photographs of projected typeset designs, which were shot on a DSLR. Much experimentation and failure was experienced during the design process, which utilized a number of projectors, photoshoots, and killed directions.
Research & Concepting
Just a few of the many pages of concepting, thumbnails and research for Premiere Film Fest. Ideation began several months before the actual event, allowing time to really dive into rebranding the event.