Quaker Activation at Walmart

This project is an extension of Quaker’s Oats Across America program, rolled out as a separate campaign called Quaker Oats Across America Recipe Challenge. In this campaign, consumers were asked to share their original recipes to enter to win a KitchenAid mixer and an original oatmeal recipe cookbook. As the sole Art Director on this campaign, I designed a number of key visuals, integrating elements from the existing Oats Across America program, Walmart imagery, and baking motifs. The selected look was applied to a number of elements, including a Quaker-branded oatmeal cookbook, recipe card handouts, a demo cart station at select Walmart locations, a brand page on Walmart.com and several digital banners.

Concepting & Key Visuals

My key visuals as a result of concepting with the creative team for the fourth quarter activation of Quaker products at Walmart. Motifs such as snowflakes, holiday recipes, seasonal ingredients and winter plants were included as a nod to the season, but ultimately not selected in favor of following the existing campaign's holiday-agnostic look.

Quaker "Make it Delicious" Oatmeal Cookbook

A cookbook designed entirely for the Quaker Oats Across America Recipe Challenge, which features 8 unique oatmeal recipes. The winners of the challenge received this cookbook, produced in-house, along with a KitchenAid mixer.

Quaker In-Store Demo Cart

Recipe cards distributed at a Quaker in-store event at Walmart. The design pulls from the look and feel of the Oats Across America campaign.

This video, featured on the 360 events at Walmart YouTube channel, features the signage and recipe cards I created for the in-store demo experience at select nationwide Walmart.

Walmart Brand Page

A brand page for the program, hosted on Walmart.com, featuring the hero image for the program and details about the challenge. On-site and off-site ads were also built for the campaign.

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