For the creation of cocktail, several things were taken into account, including but not limited to color, taste, variety, complexity, and availability of ingredients at major retailers. Through trial and error, we were able to create nine original cocktails (and one mimosa!) to highlight the four new Premium Drinks.
For the photoshoot, we sourced every glass, prop, cocktail ingredient, background and surface. My photographer and I worked together to create the set to match original shot list we developed. On set, I art directed and food styled every cocktail and accompanying fruit. The clients were extremely pleased!
After shooting the cocktails, I built out two separate national toolkits to direct usage of photography. Together, the toolkits total to over 70 pages of original design and layout. To increase efficiency and ease of use, PDFs were coded to be interactive and link between pages.