Women's History Month Capsule Campaign

A capsule campaign for the IEEE Foundation, the philanthropic partner of the IEEE (the Institute of Electrical and Electronics Engineers), celebrating Women's History Month. Working in tandem with the monthly content calendar, capsule campaigns are a successful method to draw attention to events, holidays, key dates, etcetera. This capsule gave us the opportunity to create content that celebrated many of the programs and initiatives the foundation supports, as well as the figures that either spearhead or benefit from them. The campaign featured a unique look, built out into 6 social graphics, accompanying content, and banners for all social platforms.

A brief look into some of the highest performing posts from this capsule campaign on LinkedIn. From this campaign on LinkedIn, the IEEE Foundation gained 200 organic follows. During the month of March, the IEEE Foundation received a total of 38,000 total organic impressions— a record high for their LinkedIn. One post saw incredible success, receiving 1,001 reactions, 81 comments, and 12 shares, making it the best performing post in the history of the account.

Covering All Social Platforms

The capsule campaign takeover was designed with all devices in mind, meaning banners display properly across the board, whether using a laptop, tablet, or smartphone. Additionally, the campaign was unified across all social platforms, meaning all IEEE Foundation followers would be able to follow along with Women's History Month content.

↑Back to Top